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Content Marketing: The Website

If you’ve done much reading on the subject of social media you’ve no doubt seen the phrase “content marketing”. It’s basically a fancy was of saying the stuff on your website and in your social media...

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Content Marketing: Social Media

Content marketing, the latest buzzword for doing business on the interwebs can be a simple concept if you let it. It means delivering relevant, informative, entertaining and compelling stuff on your...

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Should Doctors Use Social Media to Attract Patients?

You “like” the local ice cream parlor, your favorite brand of shoes, and a nearby concert venue. You like your friend’s graphic design business and your favorite vacation spot. You like… your primary...

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Add Video To Your Website And Add Customers

We’ve talked about blogging and how creating compelling content will keep customers or potential customers on your site longer. But we haven’t gone into the wonderful world of video. We all like...

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Pay-Per-Click With A Little Content Goes A Long Way

You know how I keep going on and on (and on) about content and how the better your content is the better you’ll connect with new and existing customers. A recent article in the New York Times gives a...

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Your 2013 Online Marketing Plan Pt 3: Get In the Pool

As you examine your social media goals for 2013 you may feel like you’re making a plan and then watching it unfold. But the reality is that social media isn’t something you can just send out and then...

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What’s In A Keyword?

Here’s a great Tweet I saw a few weeks back: An SEO copywriter walks into a bar, grill, pub, public house, Irish bar, bartender, drinks, beer, liquor.” When we talk about SEO, search engine...

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How Unique Should Content Be To Be Found?

Occasionally I like to check around the web to see if I’m remotely on target when I get on my soapbox. So I was happy to see that yes indeed, Charo was on the Love Boat a total of eight times. It’s...

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Our Online Marketing Predictions for 2013

How we think the world of digital marketing is going to evolve in 2013. The digital world is starting to become a place where people love to be, instead of a place they have to be. With that, the...

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Why Images Have a Place in Content Marketing

In an online world where content is king, it is clear that visuals have a spot near the throne. Businesses have begun to grasp the power of the image, using sites like Instagram and Pinterest to...

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